How to come up with a travel book title

For most of my travel-writing career, coming up with a book title wasn’t an issue. Here’s how it usually went.

Me: I’ve finished that book you sent me to write, on Sicily.

Rough Guide Editor: Great, thanks, we’ll call it The Rough Guide to Sicily.

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Writing the right kind of travel book

There is a certain amount of snobbery attached to travel writing, especially applied to those of us at the bus-timetable-and-opening-hours end of the business. In fact, writing guidebooks is somehow regarded as Not Proper Travel Writing.

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